Fax Marketing
A fax machine offers you a fast and inexpensive way
to alert potential customers to new or service product
offerings or special promotions. And, it provides an easy
way for customers to send you orders. For an option to
purchasing or leasing traditional fax machines, many personal
computers today include a fax modem.
Legal ramifications
You can send faxes to existing customers announcing
a special offer on a new product. As of December 1992,
the Telephone Consumer Protection Act has made it illegal
to send unsolicited commercial faxes.
Fax-back service
You can offer your customers a fax-back service. A fax-back
service allows a customer to call a business, listen to
a prerecorded menu of options, select an option, and then
request that the appropriate information be sent to a
fax number. An automated fax-back system can print out
a listing of how many customers called and where the information
was sent.
Broadcast faxing
Broadcast faxing is a great way to reach a large target
audience. If you have a generic fax to send to many locations
at a specific time, you can set many fax machines and
most computer fax programs to dial multiple numbers. If
your customers rely on you for updates and product changes,
then broadcast faxing is a great way to communicate that
information.
By Streetwise Small Business Start-Up
