If you own a small business, a good thing to do is to
become a strategic partner with larger organizations.
Your first step should be tracking down potential e-mail
contacts and wiriting to them. Here are some tips on how
to do that.
Read press releases on prospective partners' Web sites
or in the press and record the names of anyone quoted
about any projects that parallel your interests.
Create a "contact profile" and note whether
the would-be contact has written white papers or contributed
to industry newsgroups. If they have, that shows they're
involved in their work and passionate enough about it
to take their own time to make contributions.
Try to get a sense of their personality. The more you
know about that, the easier it is to structure the tone
and content of initial E-mail to that person. Note that
they should differ from person to person - people will
sense if you send a bulk text with the same content out
to everyone.
Send copies of your E-mail messages to people on the
administrative level in each organization. They're the
ones most likely to field follow-up calls.
Finding
Big-Name Partners